In our new weekly feature we’re picking a highlight that’s landed on the Her.ie beauty desk and giving you the lowdown on the beauty break-through, the budget and the reasons you should buy….
This week we’re bringing you the lowdown on the latest Pantene Pro-V collection featuring (brand new) Repair & Protect, Smooth & Sleek and Colour Protect & Smooth shampoos. Their all new clinically proven anti-oxidant technology works at the hair’s core to detect and micro-target damage.
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The Beauty Buzz
This week we’re bringing you the lowdown on the latest Pantene Pro-V collection featuring Repair & Protect, Smooth & Sleek and Colour Protect & Smooth shampoos. Their all new clinically proven anti-oxidant technology works at the hair’s core to detect and micro-target damage.
The Beauty Brand
A giant in the hair care industry, Pantene scientists have consistently worked to develop the technology in their products. Their shampoo range, featuring antioxidant damage blockers, promises visibly healthier and more beautiful hair with every wash.
The Beauty Break-through
Experts from the Pantene Pro-V Hair Research Institute have found that our hair is subject to build-up of oxidative minerals, especially copper. Every time we wash our hair we expose it to the oxidation damage that can come from the copper that is naturally present in our tap water. This weakens our hair’s structure over time, making it more susceptible to styling damage, and more prone to split ends, breakage and frizz. Pantene Pro-V’s new Antioxidant Damage Blocker Technology targets, captures and helps to deactivate copper.
The Beauty Budget
These shampoos won’t break the bank at €4.09 RRP. These are certainly worth trying out.
They say: “New Antioxidant Damage Blocker Technology is now present in all Pantene Pro-V Shampoos & 2-in-1 to help protect hair’s core, preserving its protein structure and ultimately its health. From the first wash, the clinically tested Antioxidant Damage Blockers help to reduce hair’s copper content, helping to maintain the natural beauty of each fibre so you can enjoy the good hair days we all want more of.”
We say: Now that summer has arrived, it’s important to give our hair that extra bit of attention it needs. It’s not just our wardrobes that need an overhaul during the warmer months. Our favourite product? The Smooth & Sleek shampoo. It left our hair feeling silky smooth sans frizz. Just what we need for summer.
