
Beauty

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8th June 2015
11:42am BST

The Beauty Break-through
Experts from the Pantene Pro-V Hair Research Institute have found that our hair is subject to build-up of oxidative minerals, especially copper. Every time we wash our hair we expose it to the oxidation damage that can come from the copper that is naturally present in our tap water. This weakens our hair's structure over time, making it more susceptible to styling damage, and more prone to split ends, breakage and frizz. Pantene Pro-V's new Antioxidant Damage Blocker Technology targets, captures and helps to deactivate copper.
The Beauty Budget
These shampoos won't break the bank at €4.09 RRP. These are certainly worth trying out.
They say: "New Antioxidant Damage Blocker Technology is now present in all Pantene Pro-V Shampoos & 2-in-1 to help protect hair's core, preserving its protein structure and ultimately its health. From the first wash, the clinically tested Antioxidant Damage Blockers help to reduce hair's copper content, helping to maintain the natural beauty of each fibre so you can enjoy the good hair days we all want more of."
We say: Now that summer has arrived, it's important to give our hair that extra bit of attention it needs. It's not just our wardrobes that need an overhaul during the warmer months. Our favourite product? The Smooth & Sleek shampoo. It left our hair feeling silky smooth sans frizz. Just what we need for summer.