It's everything you hoped for and more.

The Urban Decay Naked Ultimate Basics Palette officially launches on Thursday and last night, there was an exclusive press preview. As you can imagine, this caused great excitement and let me tell you (as a devotee of the original Naked palette), literally EVERYTHING about this new product is fab. The packaging is insanely beautiful, there are 11 matte eyeshadows with one demi-matte that's ideal for highlighting and every single shade is new and exclusive to this palette.

Instagram PERFECTION at the launch of the #NakedUltimateBasics palette ✨?

A photo posted by Her.ie (@herdotie) on Sep 26, 2016 at 12:01pm PDT

Wende Zomnir, the powerhouse behind the Urban Decay brand already has two favourite shades, Bitter Shade and Lethal, and can you imagine the dreamy looks these beauties will produce...swoon. The unique thing about this palette is that UD created it in response to what their fans wanted in a palette, all matte everything. Here's what they had to say about it:

"When we say we listen to you, we mean it." "All over social media, UD junkies have been begging us for a new Naked palette with more neutral matte shades—and we came through! We loaded Naked Ultimate Basics with 12 ALL-NEW must-have neutrals, from cool to warm—all with a little edge that makes them Naked."

Honestly, and I don't say this lightly, this might be my favourite Urban Decay launch to date. Check it out below and if you want to get your hands on one, it's priced at €47 and lands in Debenhams (in store and online) and House of Fraser this Thursday.

The #UltimateNakedBasics palette has landed and it is just ?? ?#youlookbetternaked pic.twitter.com/Bv0BQI26I8 — Cathy Donohue (@cathy_donohue) September 26, 2016

Once you go Naked, you'll never go back. #NakedUltimateBasics #YouLookBetterNaked pic.twitter.com/voAkKVeKX1

— Urban Decay (@UrbanDecay) September 9, 2016

This palette is sent down from the heavens ?? #youlookbetternaked pic.twitter.com/Se8GE3x3bf — Katelyn Flickinger (@katelyn_flick) September 4, 2016

If you're looking to spoil yourself...here is something *wink* #YouLookBetterNaked #NakedUltimateBasics #Urbandecay pic.twitter.com/tUvmQbytuu

— Joburg's Darling (@joburgsdarling) August 24, 2016