Share
21st May 2025
03:28pm BST
This article contains affiliate links. We may earn a commission on any sales generated from it.
Shoppers are raving about the Rimmel ‘Oh My Gloss! Butter Me Up’ lip gloss, which influencers say looks “very similar" to Summer Fridays' one, and much more affordable.
The ‘Oh My Gloss! Butter Me Up’ Lip Gloss is ultra-hydrating and buttery.
“The Rimmel Oh My Gloss Butter Me Up hydrating balm is our most advanced lip care product with skincare actives including 5% Squalane for nourished, smoother-looking lips.”
“Fall in love with its sweet vanilla scent of the flavoured lip balm that makes it irresistible to reapply 24/7.”
Influencers such as @beautywithkatie on TikTok have tried and tested the viral products.
@beautywithkatie Replying to @belle testing the new rimmel oh my gloss butter me up lip butter balms 💋 #rimmelohmygloss #rimmelbuttermeupbalm #buttermeuplipbalm #summerfridaysdupe #rimmel #rimmellipbalm #rimmellipgloss #rimmellipcombo #affordablealternatives #affordablemakeup #newinsuperdrug #lipbutterbalm #tintedlipbalm #trendingproducts #viralproducts @rimmellondon @Superdrug ♬ original sound - kt
“Feels really nice [the shade Bubble Gum], a little bit thick, but not sticky," one said.
Swatching it beside the Summer Fridays gloss, the Rimmel Bubble Gum shade was more pigmented.
“Overall, I am so impressed with these lip balms. They have a decent amount of pigment, even more than the Summer Fridays.”
“Such lovely colours, and they feel so glossy and hydrating on the lips.”
The ‘Oh My Gloss! Butter Me Up’ lip gloss is exclusively available at Superdrug.
They are available in the shades:
Shop here.
