Cheeky but effective.
Since the news broke that Brad and Angelina were no more, it’s hard to find someone who hasn’t heard about it.
While rumours fly around about why they split up and other names get dragged into the mix, one company has found a way to use the divorce to ruthlessly sell their product.
Norwegian Airlines have created an ad campaign enticing flyers with the news that Brad Pitt is newly single.
Los Angeles flights are only £169 one way and the prospect on a single actor is also a plus.
There are ads online:
https://twitter.com/NorwegianUK/status/778918061906812928
And less subtle ads in print:
😂😂 #winning #brilliant #advertising Norwegian air ad pic.twitter.com/gy6e3o2g4W
— Eve D'Souza (@evedsouza) September 23, 2016
The ad has been widely shared on social media and has been labelled as genius.
To be fair it is pretty funny.
