It the aftermath, the small business has seemingly been flooded with new customers, which Hollie believes is a consequence of 'the Molly-Mae effect'.
In the video, there are queues of people lining up in the rain to be served. "If you do not believe in the Molly-Mae effect, watch this video. Everyone said we have the communal Molly-Mae jacket, now it's the communal Molly-Mae places. We always come to Hollies Farm Shop; we've been coming here for years. Never ever is there anyone there really. "She posted it on her Instagram. We've just driven to come here on a Sunday to get a hot chocolate, and they are queuing out three doors. Pure carnage in the car park, it's like going to Alton Towers for a day out. You'll have to buy fast passes soon."Hollie added that while she 'loves' Molly-Mae, she blamed her for ruining the local farm shop and said 'this one has taken the mick a bit.'
@hollelizabethh3♬ original sound - Hollie xxxxx
Other locals expressed the same frustrations, but many believed it's for the greater good as the small business will thrive.
"Literally a local to me and now it’s ruined it so bad ! Hahaha," one wrote.
"Same I went yday! Used to be able to walk straight up to the counter to get a drink," another told.
"Omg had this last Sunday. gone for years to do a food shop for Sunday dinner now you absolutely cannot get in the place," a third added."This is really good for small businesses though!!" one user pointed out.
Say what you will about Molly-Mae, the girl's power is unmatched.
