Instagram is an animal.
At present, it’s one of the most popular social media platforms going and there are some celebrities who command HUGE fees for a single post.
CR Fashion Book reports that the three most popular supermodels on social media at present are Kendall Jenner, Cara Delevingne and Gigi Hadid and they make a LOT of money thanks to their profiles.
Kendall and Gigi pictured together
Frank Spadafora is the CEO of D’Marie Archive, an analytics group which helps agencies decide on the social power of a model or influencer, and he recently spoke to CR Fashion Book, revealing just how much the models make.
Kendall, Gigi and Cara “are currently valued between $125,000 and $300,000 for a single post across their portfolio” which is a jaw-dropping figure considering we’re talking an image and a small amount of text.
Of course, it’s no major surprise that Kendall is leading the pack because earlier this year, one of her photos, featuring her with heart-shaped hair, became the most-liked Instagram post of all time.
Miranda Kerr, Behati Prinsloo and Karlie Kloss also earn a fair amount from their social media posts, along the lines of “$25,000 to $50,000 for a single post across Facebook, Twitter, and Instagram”.
Karlie is another model with an impressive social media following
We’re just going to take a moment to process this…
