Virgin is taking over TV3, and that means the channels name is changing.

In the press release today it was announced that the group’s three free-to-air channels TV3, 3e and be3 will be rebranded as Virgin Media One, Virgin Media Two and Virgin Media Three. Tony Hanway, Group CEO Virgin Media Ireland said: “This move sees us strengthen our position as Ireland's leading connected entertainment provider. "Bringing together our Broadband and Broadcasting networks under the unique Virgin Media brand is an exciting development for our viewers, our customers and everyone in Team Virgin Media.” WhilePat Kiely, TV3 Group Managing Director said: “As part of Virgin Media, TV3 group channels have grown in scale and quality. It’s now time to build on this momentum and move to Virgin Media Television. "This is a natural evolution as we bring our channels and platform closer together. Virgin Media One, the new name for TV3, will be the home of some of Ireland’s biggest and most popular shows with Virgin Media Two, Three and Sport giving our viewers and customers a diverse choice of great content. "These are exciting times for media and we’re delighted to be at the forefront of the changing face of broadcasting in Ireland.” The change will come into effect on August 30.