M&S reveals limited edition Easter-themed Colin the Caterpillar
You can kind of see where they are coming from, though.
Just like Percy Pig, Colin the Caterpillar is one of M&S' most iconic figures, and children up and down the land will have celebrated countless birthdays and milestones by tucking into the cute, caterpillar-shaped chocolate cake.
In the 30 years that have passed since he was launched, Colin has undergone a few transformations, with M&S having been known to bring out limited editions of the cake for both Christmas and, most lately, Valentine's day. They even made Colin a girlfriend – Connie.
However, now the supermarket chain has brought out an Easter-themed bunny-version of Colin, with large buck teeth and giant ears, and while some fans thought the bunny/caterpillar hybrid was adorable, other shoppers were less keen.
A photo of the seasonal creation was shared to the Facebook page Extreme Couponing and Bargains UK, where it quickly racked up thousands of likes and more than 11,000 comments.
"Most disturbing looking bunny I've ever seen!" one person wrote, with others agreeing: "It looks possessed and since when has a rabbit had six legs... Definitely won't be buying."
A third person agreed, writing:
"Looks like the bunny from Donnie Darko. They should save it for Halloween, it looks demonic."
But despite Colin's looks, others figured while he may look different, he probably tastes just as delicious as before.
"Looks like a thing of nightmares but I bet it tastes good," one lady wrote, while another noted: "Will definitely get
Another person wrote: "I hope it’s in stores now as I need it for my son's bday cake next week lol."
What do YOU think? Would you still pick one up for your Easter brunch dessert table?