It's been a long time since 99's cost 99c.

Many believed that the reason the ice cream cone got its name was because it used to cost 99c... but you know, it now costs something like €2 (or more), so how can something named after its price have gone up in price so quickly? Well, it wasn't named after the price at all... instead, there's a rather historic story to it. "The real reason for '99' Flake being so called has been lost in the mists of time", states the Cadbury's website. At the time when soft serve ice cream was invented, the only popular ice cream product was a sandwich wafer... so they had to think of something that would sway customers their way. And so, they added a chocolate flake to it to become more tempting and boost sales. "After this of course the cornet with the Flake placed temptingly in the top of the ice cream became very popular," the website says. Sales absolutely sky rocketed and the beloved Flake ice cream was born. They then wanted to give the ice cream a special name because it became so popular. "In the days of the monarchy in Italy the King has a specially chosen guard consisting of 99 men, and subsequently anything really special or first class was known as "'' - and that his how '99' Flake came by its name." Let's hope this comes up in a pub