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10th May 2018
01:34pm BST

And so, they added a chocolate flake to it to become more tempting and boost sales.
"After this of course the cornet with the Flake placed temptingly in the top of the ice cream became very popular," the website says.
Sales absolutely sky rocketed and the beloved Flake ice cream was born. They then wanted to give the ice cream a special name because it became so popular.
"In the days of the monarchy in Italy the King has a specially chosen guard consisting of 99 men, and subsequently anything really special or first class was known as "'' - and that his how '99' Flake came by its name."
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