Black croissants are now all the rage despite looking like charcoal

I mean?

Lets set the scene... your nipping out of work for a quick coffee, thinking to yourself 'hmm, maybe I will get something to accompany my coffee as a little treat for myself', then you approach the counter of baked goods and you see this...

I feel like this might be a bit much, even for East London pic.twitter.com/cReZRIqzPe

— Amy Charlotte Kean (@keano81) April 17, 2018

What looks like your average croissant however, made after a night out when someone fell asleep at 1am and left it baking 'till 8am. The croissant is jet black and flaky in texture, similar to the delicious butter ones we all love except highly unattractive to the eye. So why are these croissants black? Well, it looks as if they are infused with literal charcoal, yep, exactly what they look like. Titled "Charcoal Activated Vegan Croissant", their slogan is "tastes better than it looks" which is quite alarming, however the creators have explained what is in them and why they look so hideous... incase you are tempted to try...

From their website:https://t.co/TWKojmhMqX pic.twitter.com/IpeiHuToaM

— David Yung (@DavidYung) April 17, 2018

But it looks like people are not buying it.

If you have to put up a sign saying 'Tastes better than it looks' you know it's going to be a hard sell!

— eumom (@eumom) April 17, 2018

Was anyone entertaining the thought that it might taste worse than it looks? #damnedwithfaintpraise

— Fay Franklin (@fayfran) April 17, 2018

"Oi, Barry, what we doin' with this burnt batch?"... "Hang on Dave, I've got an idea"

— Si mon NOT Garfunkel (@Simonissavage) April 17, 2018

Well, I think that settles that then.