
Food

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12th January 2018
08:00pm GMT

Now, I don't know how everybody feels about the cup-a-soup.
But what I do know is that lately, cup-a-soup sales have been down by 15 percent in the last quarter (they haven't) and that many consumers are now opting for more filling, more value-for-money based products (they may be, who can say for sure, like).
I'm not here to apportion blame.
I understand that people may want more from an easily prepared soup than hot water and some sort of powder.
I get that the five-a-day is a pretty big deal.
I know that you can literally buy a €2 tub of stuff filled with veg and meats and the odd bit of fish and you'll be set for the day.
I realise these things. I am aware.
And yet, I still believe that the cup-a-soup is an underappreciated specimen.
Here's why.
First off, it's super easy to make.
Open packet, throw whatever's in there into a mug, lash in your hot water, mix, mix, mix some more, and that's it, you're done, all made and ready to drink while also mixing some more because, yeah okay, some of that powder will start to settle but whatever, it's grand, we all need a little instability in our lives every now and then.
There's none of this microwave business.
None of this stirring halfway through cooking crap.
You put your water in, do a few other things, and you're set.
Beautiful.
Second, the cup-a-soup was kind of a big deal when it first came on the culinary scene.
Never before had people been so quickly fed by such a small sachet.
Sometimes, I do still find it hard to believe that all of that flavour is coming from that tiny packet... and don't even get me started on the noodles.
Third, cup-a-soup is a happy medium between a meal and a hot drink that you sometimes just need.
We've all been hanging around the gaf with a cold, struggling to eat something to keep our energy levels up, and yet, we just don't have the appetite for it.
We want to consume something, but we're worried about keeping it down.
We want to be warm, but we're bored of tea already.
Enter the stunning, the necessary, the saviour - the cup-a-soup.
Not too heavy, not too light, not too bogged down with the weighted worries of the world.
The cup-a-soup is a relaxed soup. He's not too bothered by your problems but he'll still let you go on and on about them while nodding solemnly and offering an empathetic slurp to sip.
Cup-a-soup is a good lad.
And he deserves far more respect than we've been giving him.Explore more on these topics:

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