Have you ever noticed this on a Toblerone wrapper before?

We have never ever noticed this.

In all our years of eating Toblerone and buying buckets of it at the airport, we have never seen this on its logo. It's one of our favourite chocolate bars so we were quite surprised when this mum tweeted about what her son said. I mean, for birthdays, Christmas and just about ever holiday we go on we buy a bar of Toblerone. So, if you haven't seen it before, here you go:

My son had his first Toblerone today. “What’s the bear for?” Me: “what bear?” . I was today years old when I found out there’s a bear in the Toblerone logo. pic.twitter.com/CmwRO2BFww

— Stephanie ✨?✨❄️✨??✨ (@upstephanie) December 27, 2018

She then added:

Toblerone comes from Bern, Switzerland. Also known as the city of bears. ? ??

— Stephanie ✨?✨❄️✨??✨ (@upstephanie) December 27, 2018

See? Mind. Blown. Have you ever noticed it before because we sure haven't. It seems like we're not alone as Twitter went absolutely mental:

pic.twitter.com/m1g7UmNRdJ

— J'lyn Nye (@JlynNye) December 27, 2018

omg a bear! Clearly my priorities have been elsewhere always.

— Gina Blank (@ginab_yeg) December 27, 2018

I just blurted out, ‘Did anyone know about the Toblerone bear?’ And my son replied without raising his head, ‘The one in the mountain? What about it?’ They know things.

— Julie M-D (@juliemerrills) December 28, 2018

Eating them for 50 years never noticed that, your lads a genius, in my defense the wrapper is the last thing Im thinking about when I get one.

— Paul Thornberry (@thornberryp) December 28, 2018

WHAT THE HELL MAN

— Zarrar Khuhro (@ZarrarKhuhro) December 28, 2018

You learn something new everyday, huh?