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17th September 2017
07:52pm BST
Michaela Mayoh, brand manager for cereal marketing in the UK and Ireland, said of this momentous occasion: "The appeal of limited edition character takeovers on pack and embracing current trends is something that works well in store and is popular with our consumers."
Hear, hear, we say.
A statement furthermore highlighted: "Unicorn Froot Loops are one of the first Kellogg’s cereals to be fortified with vitamin C as well as B vitamins, iron and calcium.
"The food is also a source of fibre, low in saturated fat and contains only natural colours."
Apparently this gem has previously been available in the likes of Germany, and Kellogg's has already released a teaser of the product, which is packed up in an appropriately glittery and rainbow-hued box, on Instagram.
However, there is a little bad news too: as of right now, the product will being exclusively released in Asda stores in the UK only... which means - tragically! - Irish folk will have to hold out and see if Unicorn Froot Loops make an appearance on home-soil. The 375g box is priced at a reasonable £2.79 (€3.20) so fingers crossed it's only a matter of time before an supermarket in Ireland has this bit of breakfast magic on its shelves.
