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14th April 2020
03:36pm BST

Officially launching today (April 14), the ice cream has the unmistakable Percy Pig flavour of raspberry and grape, a ripple of fruity sauce running through, and the soft chewy texture of strawberry marshmallow.
It's what Percy dreams are made of, honestly.
“Customers have been asking us for a Percy Pig ice-cream for a long time now, so we’re very pleased to be able introduce one at a time when we could all use a little pick me up," said April Preston, Director of Product Development at M&S.
"Percy Pig is loved by so many, so when we develop a new Percy product, we have to ensure every element of the flavour and texture is synonymous with what our loyal fans expect.
"This velvety smooth ice-cream gives that famous Percy Pig flavour, combined with the soft chewy texture of marshmallow. I love two scoops with an extra sprinkling of mini marshmallows on top and a good rom-com.”
The 453g tub will set you back just €4.60 too, so you needn't worry about breaking the bank for some delicious Pig goodness.
Treat yourself. Go on.