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22nd March 2017
03:44pm GMT
Kevin McNair, marketing director for Britvic GB, said:
“Of the 16 million people buying cola in the UK, 16% of them also buy ginger-flavoured drinks, so the opportunity Pepsi Max ginger provides for our trade customers in the UK is huge. “Great taste is integral to the brand so it was vital to get the flavour right with this innovative new product and we’re delighted with the end-result. Not only does it taste great on its own and in mixed drinks, it also contains no sugar just like the other drinks in the Pepsi Max range, giving added appeal to consumers looking for great tasting refreshment without a high sugar or calorie content. “We’re confident Pepsi Max ginger is going to bring some real excitement to the cola category and we’re looking forward to seeing how it helps our customers in the grocery channel to boost their sales in the coming months.”
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