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10th December 2017
11:23am GMT

Why? Well, Sainsbury's did some research and worked out that this year it's expecting to sell a record-breaking number of bottles of prosecco on (drum-roll, please) Saturday December 23.
The exact number? A cool 489,000 bottles.
Of course, this study relates to the UK, but we reckon similar patterns are evident in Ireland too.
Sainsbury's notes that there will be a particularly mad rush in large supermarkets such as Tesco, Aldi, Lidl and more. So the message is simple: stock up before or on December 22.


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