The power of social media properly shafted this Galway pizzeria.
International Ginger Day is a pretty big deal in Ireland, for obvious reasons.
So it's no surprise that Eugene Greaney, of Dough Brothers pizzeria in Co. Galway, decided to mark the occasion - being a redhead himself.
In a Facebook post spotted by our
JOE bros, the proprietor showcased some of his finest "Fanta Pants merchants" and offered everyone who tagged a ginger a Buy One Get One Free voucher.
What he forgot was that people go absolutely batsh*t crazy for Facebook competitions.
Within hours the post had racked up more than 250 likes and tags.
That's 250 free pizzas and 250 free cans of club orange.
However, non-deterred, he confirmed to our
JOE bros that he was more than happy to help out his fellow 'soul-less' ginger ninjas.
