Late last year, an amendment to the Finance Bill in the UK, which called for an end to the five per cent ‘luxury’ tax on tampons, failed to pass the House of Commons.
Understandably, women were upset.
Clearly it wasn’t a woman who deemed tampons a luxury item – because honestly, nobody who has their period on a monthly basis would be that insulting.
Now the pharmacy chain Superdrug has launched a campaign aiming to tackle the five per cent luxury tax on sanitary products.
The high street chain will now give customers anywhere between three or 10 loyalty card points whenever they opt to buy own brand tampons or liners.
The points can then be used against other products in-store, as a ‘money-off’ credit.
According to i100, the retailer hopes the scheme will work almost as a refund of the compulsory tax women who menstruate are now being forced into paying.
Explaining the reasoning behind their campaign, head of customer service for Superdrug Gemma Mason, said:
“It’s not like women choose to have periods. Britain is so far behind on this compared to some other countries.
“I think when you look at what other products are classed as tax-free it’s actually scary to think sanitary products aren’t classed as such.”
