A short advert voiced by David Walliams, David Mitchell and Sir John Hurt has saved the lives of more than 36 children, thanks to its quick thinking reaction skills it’s teaching parents.The Chokeables health campaign features a series of toys and small objects ask for the audience’s attention right before a red jelly baby starts choking and turning blue.
Walliams’ princess then demonstrates the correct technique for assisting a choking baby by placing them face down on an adult’s thigh, giving up to five back slaps, following with five chest thrusts if that doesn’t dislodge a foreign object.
If both positions fail, the advert advises parents or guardians to call an ambulance immediately.
The campaign by St. John’s Ambulance was launched in January and has already racked up more than 7.7million views across Facebook, YouTube and Twitter.
If you’re going to share one video today, make it this.
Video via St John Ambulance
Worrying about your biological clock creeps up on you, and it’s a haunting feeling Time is a funny thing because it only feels like yesterday when I was walking home from school, discussing the latest episode of Skins, and worrying about who I should ask to my debs. Somehow, 15 years have passed since those […]
Many women felt insufficiently informed about the risks of induction A new study has found that two-thirds of women weren’t told of the risks of induction. Many admitted that they felt ‘uninformed’ when they were induced. The University of Limerick study analysed the experiences of 1,091 women, and found that 49.3% said they were not […]
It is common to feel fatigue and burnout, but how can we actually treat them? Diagnoses of burnout are at an all-time high while more than a third of adults report feeling fatigue most or all of the time. Science writer David Robson spoke to cultural historian and executive coach specialising in burnout, Anna Katharina […]
