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11th November 2015
12:37pm GMT
Or don't and quit being a creep... #Bloomingdales pic.twitter.com/Liu8DKMMnP
— Kristen Alderson (@krisalderson) November 10, 2015
#Bloomingdales wtf, promote rape culture much https://t.co/e3Qwg0LLoo
— Woman Thug (@GrownUpZoey) November 11, 2015
Good will to all men and all that, nice one #Bloomingdales #creepychristmasads https://t.co/kiDtm4ROtf pic.twitter.com/aiCiyhCmU2
— Emma Wilkinson (@emmawilk20) November 11, 2015
Nothing says Christmas like ads with rapey overtones........apparently. #Bloomingdales https://t.co/9mLIEFrFKs
— A Jockistani Abroad (@brianintucson) November 11, 2015
Basically what @Bloomingdales means, right? #Bloomingdales pic.twitter.com/xtJ3XoJd1u
— Liesel (@LiessiePiessie) November 11, 2015
Following the public backlash, Bloomingdales were forced to apologise, accepting that the message and content was ‘inappropriate and in poor taste’:
We heard your feedback about our catalog copy, which was inappropriate and in poor taste. Bloomingdale's sincerely apologizes.
— Bloomingdale's (@Bloomingdales) November 10, 2015
The print catalogues have now been pulled from in-store.
While we’d imagine most people would know this – here’s just a tip to any potential marketing execs dreaming up a festive promotion:
Maybe don’t suggest you rape your friends over a Christmas campaign?
Not exactly the feel-good factor any brand is going for…Explore more on these topics:
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