Will you be buying this? Heatons department store have been taking a bit of heat this week after they unveiled a new chocolate bar to commemorate the centenary of the 1916 Rising. The bar, which is being dubbed the ‘choclamation’ has come under fire from some Twitter users, with many believing that it will undermine the commemoration of the historical event. The bar will retail in store for approximately €3 and the wrapper is also causing a lot of debate as it features images of the seven executed rebel leaders alongside the proclamation.

To be truly patriotic, Heatons should have called it Choccy-árlá ! @AntonSavageShow

— De Búrca (@DeBurcaButcher) November 4, 2015

Yes that's right .. it's called choclamation https://t.co/X270cpOyEN — Sinead Spain (@sineadspain) November 4, 2015

Choclamation chocolate for 1916 Rising Centenary #tasteless #1916

— myhubbiesdinner (@feedmyhubby1) November 3, 2015

Dublin store unveils the Easter 'Choclamation' ...Romantic Ireland's Fruit 'n Nut... #1916 #LetTheGimmicksBegin pic.twitter.com/byaa7nP85h — The Vinylheads (@TheVinylheads) November 3, 2015

The Choclamation. Only Ireland. #liveline

— FORMarchitecture (@form_architect) November 3, 2015

Love it. "@talktojoe1850: Choclamation Chocolate for Rising Centenary too far ..a step too far ?. pic.twitter.com/72Lj1JQ4yj" — Sandra Martin (@sandrammartin) November 3, 2015

A chocolate bar? Surely a chocolate egg would have been more appropriate commemoration for the Easter Rising? #liveline

— Damien O'Connor (@ratskins) November 3, 2015

I like Malcolm Byrne but totally disagree with him regarding 1916 chocolate, any measure that makes it more inclusive is welcome #liveline

— Ken Curtin (@kencurtin) November 3, 2015

@kencurtin I agree. Hence my 1916 commemorative toilet paper proposal. #Liveline

— Donal O'Keeffe (@Donal_OKeeffe) November 3, 2015

Cover image: Today FM.