New Gillette ad shows dad teaching transgender son how to shave
This is so lovely.
Gillette has recently released a new advert featuring a dad teaching his son how to shave.
What makes this advert different, however, is that the son is a young transgender man.
Samson Brown can be seen in the ad being lovingly shown how to shave by his proud father. Brown said that he was so happy to share this special moment with his dad.
"I’m at the point in my manhood where I’m actually happy," he said. "It’s not just myself transitioning, it’s everybody around me transitioning."
This ad is just one of the many ways that Gillette hope to fight toxic masculinity.
The new advert launched May 23 and has since received a lot of praise online.
Comments on the brand's YouTube channel include some of the following:
"This had me in tears! Plus, my trans son had the biggest smile watching it. Thank you for being inclusive!"
"Well done. Thank you for your representation and inclusion of the trans community."
"As the Mama Bear to an amazing young man who happens to be trans, I thank you from the bottom of my heart. The tears flowed watching this. Thank you for representing the trans community. This is so wonderful."
Many young trans people suffer from low self-esteem due to a lack of acceptance, but representation like this is a huge step in helping them conquer these feelings - and know that they are truly accepted for who they are.