The #WomenNotObjects hashtag has opened up a conversation.
Click play on the below video and you’ll see the words “objectification of women” typed into Google.
It soon becomes apparent that when it comes to the world of advertising, women are often sexualised.
The video below features ads, some of which you may have noticed before, and gets women to say what they really think of them.
Sarcasm is obvious and some of the statements are thought-provoking – “I love sacrificing my dignity for a drink”.
The video has received a strong reaction and on watching it, you’ll understand exactly why.
Awesome campaign pointing out the ridiculous ways women are portrayed in ads #WomenNotObjects https://t.co/O1aIYPWDSB via @HuffPostWomen
— Allison Christensen (@allison_designs) January 18, 2016
We Are #WomenNotObjects https://t.co/9oTSNmnS38 via @YouTube
— Jinnie Spiegler (@JinnieSpiegler) January 17, 2016
Empower women, we are NOT Objects! https://t.co/fr3rcAIeet we are your mothers, wives, friends and sisters! #ad #WomenNotObjects
— Coffee For Mom (@CoffeeForMom) January 15, 2016
.@ketchupmoms Exactly. Women are bad ass and awesome. It's time we show THOSE kind of women in advertising #womennotobjects
— Ashley Sears (@quirkyinspired) January 15, 2016
Wow. You become desensitized when you are not mindful. This is a great reminder that #WomenNotObjects https://t.co/9nRmGZUr90 via @YouTube
— Trine Hindklev (@MediaMaven007) January 14, 2016
Video via Women Not Objects
