Search icon

Business

30th May 2016

There’s a scientifically proven reason why you might not be as popular online as your friends

So it's not just us, then.

Ellen Tannam

Sometimes you can get the feeling that the people you follow on social media sites are more popular than you, and unfortunately this doesn’t seem to be all in your head.

The ‘friendship paradox’ is the larger basis of this study, and the general idea is that people are likely to have fewer friends than their friends do, on average.

It might sound weird, but according to The Washington Post, the principle is pretty well-established.

For example, ever notice how in the gym everyone seems to be fitter than you? Same thing.

Think about it, if people who have a higher quantity of friends, they are more likely to be among your friend group than people who have fewer pals.

The research in this case, was focused solely on social media, in particular Twitter.

There are a few connections or people on Twitter that are very popular, and people tend towards following people who have more activity and influence than themselves.

However, even the users with the most followers still tend to follow people with more followers than themselves. Even those who rank in the top 0.05% of Twitter users in terms of popularity experience this phenomenon.

So, its not just you then!