Well played.
When it comes to handing in CVs it’s very hard to stand out from the crowd. When someone has 100+ CVs to read you need to make sure you put in as much effort as possible to get noticed. Usually, that means having the formatting spot on, keeping the most relevant information for the role to the top and having a good cover letter.
For this guy, that wasn’t enough. He was determined to have his CV read and so he decided to go above and beyond to see that happen.
He created a CV out of a delivery box of donuts – therefore ensuring that it would be opened and in turn read. In it were some delicious donuts and a note saying, “Most resumes end up in trash. Mine – in your belly,” and underneath that was a URL for his LinkedIn account.
Image via @LukasYla
The 25-year-old just moved from Lithuania to San Francisco in the hopes of securing a job with one of the technology companies.
He told Adweek, “I delivered donuts to over 10 of the most known agencies in San Francisco, including Mekanism, Teak, Heat, Eleven, Salt Branding, Muh-tay-zik Hof-fer, Grey, AKQA, Venables Bell and Duncan/Channon.”
He added, “I see better outcomes from targeting tech businesses. I am not sure if key people at big agencies [such as] AKQA or Grey received my delivery in the end. I was not allowed to hand deliver personally and had to leave it at the reception desk.”
He’s doing his homework and considering this as a smaller project along the way adding, “It was a precisely crafted idea that went through multiple iterations until it finally reached you. I did SWOT analysis by observing the competitive landscape, the main pain points of my target audience, and the message I wanted to deliver. Once I launched the campaign, I performed A/B tests on companies of different sizes, different target audiences and with variations on the copy. I used a special URL to measure the offline outcomes and act on them to maximise ROI of the campaign.”
It’s clearly worked anyway and has led to him getting ten interviews, “Overall I have delivered a little bit more than 40 packages,” he says, “and been in 10 interviews … most of them are still in progress.”
Fair play!
