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6th October 2016
09:51am BST

Image via @LukasYla
The 25-year-old just moved from Lithuania to San Francisco in the hopes of securing a job with one of the technology companies.
He told Adweek, "I delivered donuts to over 10 of the most known agencies in San Francisco, including Mekanism, Teak, Heat, Eleven, Salt Branding, Muh-tay-zik Hof-fer, Grey, AKQA, Venables Bell and Duncan/Channon."
He added, "I see better outcomes from targeting tech businesses. I am not sure if key people at big agencies [such as] AKQA or Grey received my delivery in the end. I was not allowed to hand deliver personally and had to leave it at the reception desk."
He's doing his homework and considering this as a smaller project along the way adding, "It was a precisely crafted idea that went through multiple iterations until it finally reached you. I did SWOT analysis by observing the competitive landscape, the main pain points of my target audience, and the message I wanted to deliver. Once I launched the campaign, I performed A/B tests on companies of different sizes, different target audiences and with variations on the copy. I used a special URL to measure the offline outcomes and act on them to maximise ROI of the campaign."
It's clearly worked anyway and has led to him getting ten interviews, "Overall I have delivered a little bit more than 40 packages," he says, "and been in 10 interviews ... most of them are still in progress."
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