Apple’s biggest event of the year took place last week, with the company announcing eagerly awaited details for the latest iPhone instalment and the new Apple watch.
The company issued iPhone users with a gift of appreciation via U2’s brand new album, Songs of Innocence.
The band’s record was automatically downloaded onto devices as part of a massive PR campaign. However, sadly not everyone was pleased with the gift and thus, ‘Who is U2’ was spawned, a string of hilarious tweets and comments from folk online who were unaware of the rockers existence.
WHAT THE FUCK IS A U2
— jongslut (@seokyum) September 13, 2014
Bono addressed the critics shortly after the iPhone 6 launch via the band’s website, writing: “For the people out there who have no interest in checking us out, look at it this way: The blood, sweat and tears of some Irish guys are in your junk mail”.
Today Apple support has launched a help page detailing just how to dispose of that U2 gift that according to reports cost the company a cool $100 million.
In an interview with Mashable, U2’s manager Guy Oseary admitted that he could foresee the backlash and stated that anyone who doesn’t approve or appreciate it can simply delete it.
Details to remove the album look a little like this:
