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10th February 2022
01:33pm GMT

Customers on Twitter were very welcoming of the new, with one person on Twitter saying: "This is major. Well done Adidas!”
Another said: “As a father of two daughters that played sports this is way overdue. Thank you. A lot of girls give up sports because they can’t find the right fit to stay comfortable.”
While there was a little bit of uproar over the ad, Adidas has since defended their ad, tweeting: "It’s important to normalize the human body and help inspire future generations to feel confident and unashamed.
“It’s perfectly natural to have breasts. We are happy to celebrate that and won’t be taking this down so we can keep doing so.
“We want future generations to feel body-confident, which is why this gallery is so important to share.”
Adidas isn't the first major brand to bring in more inclusivity like this, lingerie brand Victoria's Secret has gone through a huge rebranding and launched the VS Collective and are pushing for more diverse bodies, ethnicities and genders.Explore more on these topics: