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17th Jan 2018

ASOS facing backlash after people complain about ‘insensitive’ choker

What were they thinking?

Laura Holland

What were they thinking?

ASOS has come under fire for selling a choker than resembles a belt around a person’s neck. The choker is labeled, ‘hanger latex flame choker’ and comes in red and black.

Selling for £45/€60.81, it featured a belt buckle as the main feature.

One woman came across it when she was shopping online and posted her outrage on Mumsnet saying:

“I do not get offended easily, at all.

I thought this was hideous, but together with the pose and brand name, isn’t it vile and insensitive?

…am I over reacting?”

People are in total agreement with her and gave their opinion on the controversial product:

“No! If it was in a specialist fetish catalogue maybe but ASOS!!!”

“Genuinely shocked that anyone thought that was okay!”

“Completely agree with you OP. My teens shop there and it’s not an image I would want them to see.”

“I don’t know if offensive is the right word, but I do think it’s an awful piece of clothing, suggestive and inappropriate.”

The product no longer appears on the main site but screenshots have been circling the internet.

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