Members of the Catholic church have criticised Lithuania's tourism advert portraying Vilnius as the "G-spot of Europe."
The poster depicts the top of a woman's head understood to be in the throes of passion. She is lying on a map of Europe with her hand grasping Lithuania.
The ad's tagline reads: "Vilnius, The G-Spot Of Europe. Nobody knows where it is, but when you find it it's amazing."
https://twitter.com/JDandTurkelton/status/1032087857622597632
The poster is referencing the common assumption that many people do not know how to find the elusive G-spot - a highly erogenous zone which when stimulated, triggers a reaction from the clitoral network.
A short series of video adverts also show various people appearing to climax as the arrive in the city of Vilnius.
https://www.youtube.com/watch?v=yhHiyJws1Oc
Sky News reports that members of the Catholic church have condemned the poster, claiming that it gives the "wrong idea" about Vilnius and that's "women's sexuality" should not have been used to drive tourism to the area.
The Pope is due to visit the city next month as part of his three-day tour of the Baltic states.
Lithuania's Prime Minister, Saulius Skvernelis, has welcomed the move, however, saying that the advertising move was "strange" but that overall he doesn't take issue with it.
He told a local TV network:
"I think it's a strange advertising choice, but I believe it does not cross the line in a democratic country.
"As to the timing, we are speaking about a very important visit to Lithuania, so perhaps these steps should have been co-ordinated, but that's the decision of Vilnius."
