Share
17th May 2023
03:29pm BST
Photograph: Sam Boal / RollingNews.ie[/caption]
The unsustainable nature of the business becomes apparent when an item becomes particularly popular on the brand’s online store.
Although adding such vast quantities of new items each day, it has been reported that only between 50-100 pieces of each item are produced - with mass production ramping up when a certain product gains popularity.
Minister Ryan told the Irish Examiner that he believed “fast fashion is one of the issues that people will in future look back on” only weeks before SHEIN arrived in Ireland.
He said: “The way we really just buy something, use it three times and then throw it out, that's an example of that disposability.
“I think we will look back at that and think that it's not as classy as buying something really good and wearing it a hundred times."
When asked by The Mirror about the concern about the store opening, Ryan said he was "not fully familiar with the company”.
He said: “I was making the general point, which is true, that in that waste action plan that we are implementing and our whole green procurement, fashion is probably the most difficult.
“Someone having a new European headquarters here doesn't impact our ability or our intention of regulating and introducing the waste management measures.
“I'm not fully aware of all the details of that company, I’m just being honest about that."