Heinz and Barnados have teamed up and created this year's coolest Christmas jumper 11 months ago

Heinz and Barnados have teamed up and created this year's coolest Christmas jumper

'Beanz Meanz Crimbo.’

If you are yet to treat yourself to a Christmas jumper this year, we got the perfect one – and bonus? You'll be doing good by buying it – so win, win!


This year, Heinz Ireland have partnered with Barnardos for a very special Christmas Jumper Day campaign.

The limited-edition ‘Beanz Meanz Crimbo’ jumpers are now on sale on Heinz’s exclusive Irish website www.heinztohome.ie – and the best news? ALL proceeds going to Barnardos.

The very unique Christmas jumpers retail for just €25, but better be quick, as only 500 jumpers are available, all in sizes medium and large.

As for how buying the jumper will help do good, Barnados are keen to ensure all proceeds will go towards their important essential work, including:

  • €2 could provide a nutritious breakfast for a vulnerable child in one of Barnardos Early Years Centres
  • €10 can provide breakfast for a vulnerable child for a week
  • €5 could provide a hot dinner and access to specialised care in their after-school club.

Emily O’Kane, Marketing Manager Kraft Heinz, said:


“This has been a very different and difficult year for many of us and here at Heinz, we’re extremely aware of the impact the Covid-19 pandemic is having on Irish people, including children that are already in very vulnerable circumstances.

“The team at Barnardos do fantastic work to reach these children and it’s great to be partnering with them once again this Christmas, not only to help increase their efforts in raising vital funds, but also to bring an extra bit of Beanzy joy to households across the country.”

Suzanne Connolly, Barnardos CEO, said:

“Over the past few months, we’ve had to pivot in terms of service provision when providing face to face interventions for vulnerable children and families was not possible.

“One of our most successful activities has been the delivery of thousands of activity packs and food parcels – containing Heinz foods, to help keep vulnerable families supported during this time of social distancing and isolation.”