We've all been there.
The sun's out, the spray tan has set perfectly and your summer wardrobe is ready and waiting... it's time for a selfie!
However, Kerry Katona gave us all a timely reminder of one crucial final step.
The media personality and mum-of-five was showing off her new slim figure on Instagram when fans noticed she'd left the store tag on her lovely new embroidered denim shorts.
D'oh!
In fairness to her, it might have been difficult to spot the tag on the side belt loop of the cute cut-offs, which she paired with a summer white lace top for the photo with her little girl Dylan-Jorge Rose.
Maybe we should all take a private selfie before leaving the house.