Earlier this week we brought you an exclusive interview with one of Ireland’s top business women, Marissa Carter, on The Capital B. Her comments on the lack of authenticity in beauty blogging caused quite a stir.
Now, the beauty boss has spoken out in an effort to clear up any misunderstanding over her statements on the podcast.
Marissa launched her globally popular Cocoa Brown tanning range in 2012. Earlier this week, the beauty editor and business woman shared her thoughts on bloggers and business with The Capital B’s Nick Webb:
“Innovation is key to getting ahead. Never do the same thing twice because you won’t get the same results.
Brands copy us now all the time. They try to do what we did with Cocoa Brown when we initially started…working with bloggers to try and grow their brand. But that game is dead now, there’s absolutely no authenticity left in that business.
When I started Cocoa Brown bloggers still had credibility…they were telling the truth about the products that they tried. Now, the value of a blogger endorsement is nothing – there are no bad reviews anymore.
There was an authenticity in the market when we started, you sucked up the bad reviews and delighted in the good reviews but at least it was real.”
Marissa’s statements on Ireland’s leading business podcast caused uproar in the blogging world with many beauty bloggers taking to social media to comment on the matter:
https://t.co/CG7Y3LTghU ?? thoughts ?
— Holly x (@HollyShortall) April 4, 2017
Wow! I have raved about @CocoaBrownTan for years but now blogging is dead and we’re all liars for hire you really shouldn’t listen to me! ? pic.twitter.com/aMIVbbFR0z
— MissBudgetBeauty (@MikhilaMcDaid) April 5, 2017
I’m so 50-50 on the whole @CarterMarissa @CocoaBrownTan: she IS right about the more popular bloggers whose reviews are questionable 1/2
— Lil (@lil_fairy_doll) April 5, 2017
Marissa has now released a statement apologising for the words she used to describe the blogging industry:
“I’m deeply sorry for the words that I used to describe the blogging industry during my interview with The Capital B.
It was wrong of me to tar an entire industry with the same brush after some previous bad experiences. I have always genuinely appreciated the blogging community and made an effort to reciprocate that support to both up-and-coming and established bloggers.
Those that know me will know that I have never been the type of person to intentionally speak ill of anyone, or cause anger the way that my words have. I have always and will continue to recognise hard working and talented beauty bloggers. I hope those who have been affected by my words can accept my sincere apology.”
The Capital B is available free of charge every Monday morning from 7am and you can listen back to the podcast in question below…
Listeners can tune in on Soundcloud and can also download and subscribe to the podcast on iTunes and other podcast providers.
Image: Instagram.com/marissacarter
