Move Over John Lewis – There’s Another Christmas Ad That Might Break Your Heart

It might not have a lonely penguin or a determined snowman, but this Christmas advert really does show what the season is all about.  In their Christmas 2014 release, Sainsbury's partnered with The Royal British Legion to mark the 100 year anniversary of an historic one day truce between opposing sides in World War 1. On Christmas Day, 1914, two armies met in no-mans land to greet, share the meagre gifts they had and play a game of football remembered around the world. The bar of chocolate featured in the advert is on sale now at Sainsbury’s and all profits (50p per bar) will go to The Royal British Legion to benefit armed forces and their families. More than 49,000 Irish men died fighting in World War 1.