Oops! Furniture Retailer Announces Wrong Result in Scottish Referendum 7 years ago

Oops! Furniture Retailer Announces Wrong Result in Scottish Referendum

Made.com will be hiding their blushes today after a marketing blunder saw an email go out to their customer base announcing it had launched in a new country – Scotland. (Cringe!)

The email was decorated with the Scottish flag and read: “Made.com has launched in a new country. Hot on the heels of our launch in the Netherlands just days ago, we’re pleased to announce that we’re now delivering to yet another new territory. Welcome to Made.com Scotland.

Advertisement

The email also offered discounts in order to celebrate the news: “As a little patriotic inspiration for the newly independent country, take a peek at our selection of blue, Saltire-inspired products below.”

The marketing glitch was finally spotted by the company, after this morning's 'No' vote result was revealed. They then had to send out a red-faced apology.

Made_dot_com_email_3044388c

The second email was decorated with a Union Jack flag and read: “We accidentally hit send on an email we’d prepared in case of a ‘Yes’ vote for Scottish independence. Scotland it’s great to have you back.”

Advertisement

They then offered discounts to celebrate the union remaining intact.