Oops! SuperValu Forced To Apologise After Sending ‘Offensive’ Text To Customers

A pesky typo can change the entire tone of a message and retail chain SuperValu learned that lesson the hard way this week. When texting customers to inform them of their new price promotions on frozen turkeys, the supermarket made a very unfortunate spelling mistake. The gaffe was quickly spotted, with a number of Twitter users tackling the SuperValu Twitter account on the error.

What could possibly go wrong with autocorrect @SuperValuIRL #checkyourtextbeforeyousend pic.twitter.com/OUoLq8P9Sk — Gearóid Gman Maguire (@gearoidmaguire) October 16, 2014

 

Well i must say, those frozen bastard turkeys have a far better taste lol! @SuperValuIRL #fail pic.twitter.com/hUyrIaw8Wu — aoife coylee (@purplecat1989) October 16, 2014

 

Bit harsh @SuperValuIRL @TheGrammarGarda. I'm sure they're perfectly nice turkeys. pic.twitter.com/84fM2qULKr — Deirdre Markham (@markhamvicz) October 16, 2014

The company has since issued an apology to all customers for any offence caused.

@MargaretBLeahy Apologies for the error in the text message today. This was a genuine mistake & not intended to cause offense. — SuperValu Ireland (@SuperValuIRL) October 16, 2014

Text Image via @GregHughes2 on Twitter