"Extraordinary times require extraordinary measures."

Pamela Scott is to close 12 of its 24 stores, leading to the likely loss of 104 jobs. The Irish retailer made the move today in a bid to secure its survival in an ever-changing market, as more and more customers turn to online shopping. The business will apply to the High Court today to appoint provisional liquidators in KPMG and begin the restructuring process. This will likely lead to the loss of 104 jobs, but the company is confident it will be able to retain its remaining 90 staff. RTÉ News reports that the stores due to close are Grafton Street, Frascati Centre, Swords and Blanchardstown in Dublin and Cork City, Limerick Crescent, Tralee, Carlow, Sligo, Dundalk, Gorey and Nenagh. "Extraordinary times require extraordinary measures and we feel this is the very best way of protecting not just one of Ireland's oldest and largest fashion chains, but the livelihoods of our remaining 90 employees," Pamela Scott Managing Director Richard Barron said. "When it comes to high-street retailing in general, and fashion in particular, you have to adapt or face extinction. Pamela Scott has repeatedly adapted both to changing customer tastes and to changing market conditions. "We are confident that this restructuring will allow us to continue to bring the very best of Irish and international fashion to our Irish customer base for many years to come."