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1st May 2018
04:03pm BST

They said:
"After Peppa Pig started to take on this subversive hue and subsequently go viral, some experts said the popularity of the cartoon demonstrates the social psychology of hunting for novelty and spoofing, which could potentially hamper positive societal morale. "(The young people) are unruly slackers roaming around and the antithesis of the young generation the Party tries to cultivate."Many of the aforementioned people carry Peppa Pig merchandise or have Peppa Pig tattoos. The cartoon is also popular with families and young children in China, who use it to improve their English. The Peppa Pig hashtag is no longer available on the Chinese video site.