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6th March 2015
03:19pm GMT

The now viral dress image has now been replicated in a poster featuring a bruised blonde woman lying on her side, wearing a white and gold version of the dress.
The incredibly provocative new advert has the tag line:
‘Why is it so hard to see black and blue?
‘The only illusion is if you think it was her choice. One in six women are victims of abuse. Stop abuse against women.’
The campaign was launched by the South African branch of the Salvation Army, with the campaign launched on Twitter this morning.
Why is it so hard to see black and blue? One in 6 women are victims of abuse. #StopAbuseAgainstWomen pic.twitter.com/FgDdKdsMMb
— TheSalvationArmySA (@SalvationArmySA) March 6, 2015
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