Reach New Heights in Hair – John Frieda Launch ‘Luxurious Volume’ Range

If you’ve ever tried to get big, bouncy hair but ended up with limp and lifeless locks, you’ll understand. Even on the straight and silky days, you still want your hair to have a full-bodied look that screams; “I’ve just gotten a blowdry”, but whispering; “It cost a lot less”…

The haircare experts at John Frieda though, claim to have it sussed. The all-new Luxurious Volume range from the professionals at John Frieda has been formulated to deliver a full-bodied, salon-quality style even on fine, flat hair, whilst leaving it feeling natural and supple. The Luxurious Volume range contains volume boosting technology paired with lightweight conditioning benefits, to leave you with a full-bodied, weightless style that lasts.

They’ve given us some hints and tips on creating the perfect full-bodied barnet you’ve always dreamed of, using the new Luxurious Volume range.

Prepare:

Begin the perfect volumising hair care regime starting with the new Luxurious Volume Touchably Full Shampoo and Conditioner. The shampoo contains gentle cleansing agents that won’t strip the hair. The conditioner weightlessly conditions each strand for hair that looks naturally full and touchably soft

Create:

For that salon quality blow-dry you have always wished for, the new Fine to Full Blow-Out Spray creates natural volume by plumping the hair from root to tip resulting in the body and shape of a salon-quality blow-dry. The Volume Building Mousse thickens fine stands for a full style without a sticky feel and Blow Dry Lotion Root Booster creates lift at the crown to heighten fine hair directly at the roots for glamorous, natural, looking hair. For the ultimate high-octane volume combine Fine to Full Blow-Out Spray with Blow Dry Lotion Root Booster for the most powerful lifting system yet, injecting a double hit of serious volume.

Perfect:

To stop your style becoming lifeless as the day goes on, Volume Refresh Dry Shampoo will revive volume when applied directly to the roots and brushed through. Use in between shampoos, this wonder product will absorb excess oils to give hair a reinvigorated boost and create textured volume all day long. 

They Say:

Jake Davis, Senior Stylist for John Frieda says, “This product regime does exactly what it says on the packet, it instantly adds volume to the hair so you see a visible, pumped up finish. It doesn’t leave any residue, just a natural feeling volume that is still totally touchable and soft to touch throughout the day.”

Her Thoughts:

At an RRP of €6.31 per product, you’d have bought the whole collection for less than the price of a cut and blowdry in many salons. The lightweight formulas don’t weigh the hair down, but they pack a punch in terms of hold, lift and a professional looking finish.