Tesco has removed an advert that featured Mel B after she complained to the CEO 4 months ago

Tesco has removed an advert that featured Mel B after she complained to the CEO

Awkward.

Mel B has been in touch with Tesco, regarding an advertisement that featured her face.

That she seemed to know nothing about (granted Tesco had the rights to use the picture, fyi).

Alongside an image of Mel B in her iconic leopard print catsuit, the ad read:

"Stop right now. You get 10% off two big shops a month for €7.99."

A play on words from the Spice Girls song, Stop, of course.

The singer posted an image of the bus stop advert on Instagram and wrote:

"Can the CEO OF TESCO DAVE LEWIS PLEASE CONTACT ME URGENTLY. Thank you."

And it seems the two were in touch, as Tesco released a statement shortly after, revealing that they have removed the ad from circulation.

 

View this post on Instagram

 

Can the CEO OF @tescofood DAVE LEWIS PLEASE CONTACT ME URGENTLY. Thank you.

A post shared by Scary Spice Mel b (@officialmelb) on

A Tesco spokesman said: "Here at Tesco we are really big fans of Mel B and were excited to feature her photo in our campaign.

"We had authorisation to use this image, but we're sorry Mel B is unhappy so we've stopped using it."

The ad itself was part of Tesco's latest campaign that features cultural references from the past 100 years to celebrate the brand's 100th anniversary.

The tagline for the campaign is: "Prices that take you back".

Ah, nostalgia.

Mel B isn't the only celeb to have been featured in the campaign, which also saw comedy duo Morecambe and Wise make an appearance.