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20th Jan 2018

Alex and Ani launch newest bangle in support of a great Irish cause

10 per cent of every sale will be donated.

Keeley Ryan

It’s a symbol of comfort and love.

Alex and Ani have launched their newest addition to their Charity by Design collection – and it’s all in support of a great cause.

 

The Little Brown Bear design was launched in aid of LauraLynn, Ireland’s only Children’s Hospice.

The little figure on the bangle carries the meaning of comfort and love for the wearer.

€3.60 from every bracelet purchased will go to the charity, with a minimum donation of €5,000 promised.

The teddy bear is a carrier of joyful memories and optimistic energy – and a ever-loyal guardian, as well as a cheerful source of encouragement during more challenging times.

The LauraLynn bangle is the second in a line of charity collaborations as part of the jewellery brand’s Charity By Design collection.

Sarah Meagher, Head of Fundraising at Laura Lynn, said:

“We are thrilled to be partnering with ALEX AND ANI, an organisation to committed to strengthening charities like LauraLynn through innovative partnerships and collaborations.

“The ‘Little Brown Bear’ bangle is a beautiful symbol of comfort and love and we are so grateful to ALEX AND ANI for empowering their customers to support our special hospice by wearing this unique charm”.

LauraLynn, the only dedicated children’s hospice in Ireland, provides clinical care, health care support, and palliative care services to children with life-limiting conditions.

The bangle is available at Alex and Ani stockists nationwide for €36. 10 per cent of every sale from now until December 2019 will go to LauraLynn.