Naturally, most of the country has been having a bit of a love-affair with Penneys for much of their teenage and adult lives.
But we have to say that the retailer has really upped its game in recent times - as evident by the absolute gems that are landing in the footwear department over the next few weeks and months.
In fact, we spotted five fabulous pairs that are every bit as good as their designer counterparts.
As usual, Penneys isn't telling us exactly when these steals will land in stores, sticking to a bit of a vague "August to October" time-line.
However, we will keep you posted as we decipher more exact dates. Until then, here's what to keep your eyes peeled for:
1) Penneys Floral Sandal, €19, Vs Dolce & Gabbana, €390
2) Penneys Red Heel, €16, Vs Valentino Rockstud textured-leather pumps, €730
3) Penneys Satin Point Boot, €19, Vs Yves Saint Laurent Babies Boot, €695
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