Want to get a little more up close and personal with New York Fashion Week?
Michael Kors has today announced the launch of its ALL ACCESS KORS microsite in anticipation of the Spring 2015 runway show. The immersive digital viewing experience will offer viewers premium access to the runway show being held at Spring Studios in New York City on September 10 at 10 AM (EDT).
“I love that we’re able to share the fashion, the energy and the excitement of our runway show with viewers around the globe,” says Kors. “Every season we explore ways to make the experience even more engaging. This year we’re adding amazing content to the microsite both during and after the show to bring the collection closer than ever before.
Leading up to show day, users can “RSVP” on live.michaelkors.com, adding an event reminder to their personal digital calendars. On September 10 the live stream, also viewable on mobile and tablet devices, will begin at 10 AM (EDT). Additional images of selected looks, with a special focus on accessories, will be added to the microsite post-show, creating a detailed perspective of the runway. Throughout that day and following, fashion- and show-related content—behind-the-scenes photographs, in-depth stories about design inspirations and runway accessories, video of the show—will be added to Destination Kors, the brand’s editorial hub for all things Michael Kors.
To integrate the brand’s industry-leading social followings on Facebook, Twitter and Instagram, live feeds will be incorporated directly into the microsite’s interface, allowing users to share show-relevant content in real time. Comments, images and videos will be aggregated using the tags #AllAccessKors and #MichaelKors.
ALL ACCESS KORS Live Stream: http://live.michaelkors.com
Destination Kors: http://www.destinationkors.com/
