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08th Nov 2018

We bet you’ve been pronouncing Moschino wrong this whole time (because we have)

The shame!

Denise Curtin

Today Moschino’s highly anticipated collection with H&M dropped in stores worldwide.

And up until now, we’ve realised that we’ve all been pronouncing it  completely wrong – the shame.

Understandably, the word is an Italian surname and so, we’ll forgive you for thinking it was pronounced like “mosh-eee-no” however, this is not the case.

Harpers Bazaar set the record straight by publishing a list of all the typically missaid fashion powerhouses and how to properly say their names – phew.

And so, let it be known that Moschino is pronounced “mos-key-no”.

Yep, it’s H&M X MOS-KEY-NO.

 

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We won’t get that wrong again.

And now that we know, here are a few pieces from the collection that dropped today!

Denim jacket – €129 

Cropped puffa – €129

Leather trousers – €219 

Hooded dress – €129

You can shop the whole collection here (also note the dog bits, they’re SO cute!)

Feature image – Instagram