Boohoo.com Announce A Very Exciting Collaboration
Online retailer Boohoo.com has today announced an exciting collaboration with pop sensation Charli XCX.
The Boom Clap singer will be designing her first clothing collection for Boohoo.com, set to launch with a capsule collection in time for party season later this year.
The collaboration will see Charli XCX design three collections, including "glamorous and sexy dresses, matching separates, funky knitwear, tees, accessories and other apparel" over an 18 month period.
The collection is said to be inspired by her "90’s kooky" style.
Carol Kane & Mahmud Kamani, CEO of Boohoo.com said: "We are thrilled to be collaborating with Charli XCX and to be the first fashion brand to work with her in this way. Our customers love her music and her style as such; she is a perfect fit for the brand. The synergy between Music and fashion grows stronger daily and at boohoo.com, we are excited to be able to help further bridge this gap and bring some amazing fashion to our customers at very affordable prices.
"Charli will be designing the collection and we will be sharing our fashion experience with her to develop a range fans and customers alike will love."
The 20 piece collection with a selection of curated accessories launches on Boohoo.com on October 26th.