Dolce & Gabbana has officially stopped using animal fur 3 months ago

Dolce & Gabbana has officially stopped using animal fur

The brand has pledged to use faux fur alternatives going forward.

The luxury fashion brand Dolce & Gabbana has officially ceased using animal fur in their clothing line.

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The move sees Dolce & Gabbana join a number of fashion houses who have committed to ending the use of animal fur in their designs in accordance with guidelines established by the Fur Free Alliance.

Other brands complying with the animal rights guidelines include Armani, Kering, Prada, Valentino, Versace, Moncler and Yoox Net-a-Porter.

As Vogue reports, Dolce & Gabbana will now use more sustainable faux-fur and more recycled materials in their designs. They will continue to work with their fur artisans to ensure that no jobs are lost, but they will no longer use animal fur.

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The brand announced the news by sharing a statement to Instagram, which read: "Dolce&Gabbana has chosen to discontinue the use of animal fur in all its Collections starting in 2022. With a view to preserving the work and professionalism of the master furriers, guardians of specific knowledge and skills with an indispensable added value, Dolce&Gabbana will continue to collaborate with these artisans in the creation of eco-fur garments and accessories, a sustainable faux fur alternative that uses recycled and recyclable materials.

"The new policy is supported by the Humane Society of the United States and Humane Society International, in accordance with the guidelines of the Fur Free Alliance."

Animal rights organisations have applauded fashion houses for going fur-free.

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PJ Smith, the fashion policy director of the Humane Society, welcomed the ongoing change, saying: "The amount of companies going fur-free in the last year is staggering.

"The majority of luxury brands are fur-free now, with very few left selling fur. The elephant in the room is LVMH."

LVMH is the French conglomerate and some of the fashion subsidiaries it holds include Christian Dior, Fendi, Stella McCartney, Marc Jacobs, Kenzo and Celine.