In many cases, certainly when it comes to skincare and beauty products, what you pay is what you get. Meaning, of course, that more expensive products often are more expensive for a reason – and the reason being they actually do what it says on the tin. However, we will also be the first to tell you how much we love it when we find that that is not always the case – and we stumble across a budget product that works every bit as well – if not better – than it's more expensive competitors. Which is exactly what can be said for Maybelline's Fit Me Concealer – a bargain beauty buy that is quickly earning a cult following online for its pro-worthy finish and quality.

According to Allure, this budget concealer has been getting som major hype over on Reddit, with one user saying "I'm on my fourth tube and it's honestly the most hydrating, non-cakey, full coverage concealer I've ever tried".

And makeup artists and beauty bloggers agree, it seems. Vloggers Kathleen Lights and Jaclyn Hill have both proclaimed their love for the product, with Hill, who is also a makeup artist, explaining: "I have tried several concealers from the drugstore, and I just have not fallen in love with any except this one. I've repurchased the Maybelline Fit Me Concealer many times because it's the right amount of coverage, it's not too oily and it's not too dry, I really, really love the consistency of this one, it's nice and sheer but it has build able coverage." Even Lisa Eldridge, one of the most experienced and respected makeup artists in the world right now, took to her website ro recommend the Maybelline Fit Me concealer .

"If you don't like to wear a full face of foundation but want to cover imperfections this is a great option. It comes in six good shades and offers medium coverage that's really blendable, so you can build it up if you need to (although I find that a little goes a long way). It also sets well which makes it good for covering spots and blemishes that need long-lasting coverage."

Sold.

Have YOU tried this concealer yet? What did you think? Let us know in the comments or tweet us at @Herfamilydotie