Everyone is praising Primark for using an amputee in its latest Instagram photoshoot
'LOVING THIS DIVERSITY'.
Penneys is gaining a lot praise online after releasing its latest Instagram image. Taken from a Primark photoshoot, the retailer has an amputee model showing off its latest creations.
And we absolutely adore it.
Many people have been writing on the picture, praising Penneys for being inclusive and diverse in its campaigns.
The comments included:
"Brilliant diversity and inclusion within the modelling agency. Well done."
"Amazing model advert!!! I am so fed up of the same models all the time!!! Well done Primark!!!"
"Beautiful - I'm loving the diversity, Primark you're doing everyone proud."
"I’m sorry but this model is BEAUTIFUL thank you @primark for shaking things up a bit and showing ppl they are beautiful just the way they are."
"Omg!! This picture is incredible!! Love it from the bottom of my heart!! Thank you, Primark!"
We think those comments sums it up.
In a world full of airbrushing, photoshop, extreme dieting and shaming, it's great to see a huge retailer breaking barriers and doing what others have not yet strived to do.
We have always loved Penneys - but we love it that little bit more now.