Fashion Fans – Join Her.ie & BT2 Today To Celebrate The Launch Of Pop Icons

Kenzo, Isabel Marant, Proenza Schouler and Alexander Wang ...it's the fashion equivalent of a child let free in a sweet shop.  Her.ie are delighted to team up with BT2 to celebrate the launch of POP Icons, an exciting new pop-up shop. The flagship store will be the focus of Grafton Street today as it's wrapped in retro pop art to kick off proceedings. With a DJ in store, POP art style caricatures of shoppers, and gorgeous prizes up for grabs...join Her.ie at BT2 from 11:30am today. Our style writer Cathy, will be in BT2 to carry out a fashion treasure hunt via Twitter and Instagram, between 12 and 2 tomorrow. The first reader to find Cathy will win what she has in her hands... so stay tuned to our social media accounts if you want to get your hands on a €100 gift card, Victoria Beckham jeans, Adidas runners and a Marc Jacobs t-shirt. POP Icons aims to celebrate iconic pieces from revered designers, such as the Isabel Marant tweed jacket, Kenzo logo sweatshirt and leather biker jacket from ACNE. The capsule collection from Eleven Paris, who recently announced Kate Moss as their new muse, is another highlight of this new and exciting pop-up shop. Not to forget the lust-worthy accessories including Lomography cameras, achingly cool Converse and Adidas traines and last but not least, the statement Kenzo tiger ring. There's plenty of choice for fashion forward males too with D-Squared jeans, Barbour jackets and Ralph Lauren oxford shirts. Speaking about the launch, Brown Thomas Fashion Director, Shelly Corkery said, “The sportswear theme is so important in fashion at the moment with designers reissuing key pieces season after season which have now become modern day icons for example, the ACNE leather biker jacket, Isabel Marant’s wedge trainer and the logo sweatshirt from KENZO. BT2 is celebrating the incredible success of these directional fashion pieces in contemporary fashion."